What is AMP Website
The Accelerated Mobile Page (AMP) is an open-source initiative to improve the performance of web content and advertisements through AMP on mobile devices, it also works on desktop and laptop and loads pages more faster. To solve the slow loading web pages problem Google & Twitter came up with AMP concept.
“Fast-loading mobile pages + mobile optimized content = Better user experience.”
Benefits for your business
Google has stated that a page created with AMP HTML can load faster anywhere from 15 to 85% than the non-AMP version of that page. What this means for users is a much faster mobile web and for publishers using AMP a likely boost in search rankings, as site speed and mobile friendliness are both vital for user experience. About 40% of users abandon a website if it takes more than 2 seconds to load. By implementing AMP in your website you will never lose potential customers anymore.